Press Release

From the desk of Donald Cochran, National Sales Director

Northwood Manufacturing Hosts Dealer Appreciation & Showcase

 

During the first week of October, Northwood Manufacturing held their Dealer Appreciation and Product Showcase to recognize their top dealers and exhibit their latest product offerings and innovations.

 

Dealers were invited from all over the western United States and Canada to gather at Wildhorse Resort and Casino in Pendleton, Oregon for the two-day gathering.  Events included golfing, keynote speaker retired baseball all-star Bret Boone, catered meals, sales and marketing presentations and new product displays.

 

Events were kicked off with a friendly but competitive golf outing on the afternoon of the first day.   Participants ranged from dealership owners and salespeople to Northwood DSMs and corporate officers.  Immediately following came a gourmet, catered dinner and recognition of Northwood’s top ten dealers for the last year as “Absolute Performers” complete with custom, hand-crafted awards presented by Northwood National Sales Director, Donald Cochran.

 

Day one culminated with a presentation by keynote speaker and former Seattle Mariner great, Bret Boone.  Mr. Boone’s home-spun style paired well with his colorful anecdotes and stories that could only come from a true baseball insider with deep family roots in the big leagues.  His humor and wit were a hit with the audience.

 

Day two kicked off with a morning meeting that included breakfast and insightful comments about the “State of Northwood” by Northwood Chief Operating Officer Ward King and Chief Executive Officer Jim Jones.   Both Jones and King thanked the dealers and salespeople for their partnership and loyalty to Northwood and their products.  King and Jones then spoke about how the theme of the show, “Quality is in our nature – let it be in yours” is reflective of not only how Northwood operates in terms of construction but also in the relationships built with dealers and retail customers.  Mr. King and Mr. Jones were on hand throughout the event and made it a point to spend one-on-one time with all those attending.

 

Director of Marketing, Lance Rinker then presented an analysis about the effectiveness of all of Northwood’s marketing over the past year including web-based and print platforms.  Highlights included a walk-through of Northwood’s interactive brochure with imbedded videos and the “Build Your RV” function both on the company’s newly updated website.  Rinker also revealed what direction future marketing tools and campaigns will be taking the company.

 

The podium was then turned over to Donald Cochran who gave a brief but concise summary of all the updates and revisions that Northwood brands have and will undergo for the coming model year.  Mr. Cochran was quick to point out that, “We are constantly pushing ourselves to improve our products and are thrilled to have all of our brands on display here today showcasing our latest flooplans as well as potential new features and options to gain valuable dealer feedback.”  He went on to say, “We always have and will continue to solicit dealer input.  We can never lose sight of what our dealers and retail customers want.  The continuous effort to provide value-added features and options coupled with Northwood’s time-tested quality and the best dealer partnerships in the industry make for an unbeatable combination in the marketplace.”

 

Eager dealers then toured the product display that provided an early glimpse of what they could look forward to as they currently enjoy a strong fall RV season and start planning for the promising winter and spring as well.

 

Cochran noted that there were no less than five brand new prototype floorplans across four different brands for the dealers to peruse.  New floorplans displayed included:  a new fifith-wheel in the top performing Arctic Fox line up; two new floorplans for the increasingly popular Nash; one new Fox Mountain; and last but not least, a new Arctic Fox pickup camper.  Dealers shared their unanimous approval of the new floorplans, offering support and valuable input for them all.

 

In closing, Ward King summarized by saying, “Northwood’s goal is to always provide our dealers and retail customers with the best built and featured towable products in the marketplace.  Northwood’s ongoing reputation for providing dependable, high value RVs has been earned over time and maintaining that standard remains our highest priority.  We have accomplished this by insisting on quality components and demanding quality craftsmanship from our dedicated production line workers and we are committed to continuing to do so.”

Northwood Launches Redesigned Website

 

Northwood is pleased to announce the launch of their newly re-vamped website today, Tuesday, September 1st.  The site sports a clean, contemporary  look with enhanced visuals and navigational tools all of which are highly mobile friendly.  The site’s content includes large-scale photographs in tile-style format as well as floor-plans, highly-detailed feature and option lists, multi-platform navigation and updated and expanded video content.  The site also boasts a brand new “Build Your RV” tool.  The new site is Northwood’s latest step in their ongoing commitment to continually upgrade and evolve all areas of their business and providing a premium RV experience for their customers .

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