From the desk of Donald Cochran, Chief Sales Officer
From the desk of Donald Cochran, Chief Sales Officer
Dealers gather in front of the Northwood 25 Year Timeline
Northwood Manufacturing Hosts Dealer Appreciation & Showcase
On October second and third, Northwood Manufacturing held their Dealer Appreciation and Product Showcase to recognize their top dealers and exhibit their latest product offerings and innovations as well as celebrating their 25th year of being in business.
Dealers were invited from all over the western United States and Canada to gather at Wildhorse Resort and Casino in Pendleton, Oregon for the two-day gathering. Events included golfing, keynote speaker football legend Joey Harrington, catered meals, sales and marketing presentations and new product displays.
Events were kicked off with a friendly but competitive golf outing on the afternoon of the first day. Participants ranged from dealership owners and salespeople to Northwood DSMs and corporate officers. Immediately following came a gourmet, catered dinner and recognition of Northwood’s top ten dealers for the last year as “Absolute Performers” complete with custom, hand-crafted awards presented by Northwood Chief Sales Officer, Donald Cochran.
Day one culminated with a presentation by keynote speaker and former University of Oregon and NFL quarterback great, Joey Harrington. Mr. Harrington’s genuine and insightful style paired well with his colorful anecdotes and stories that were deeply influenced by his Oregon roots – the very
same roots Northwood enjoys. His humor and candor were a hit with the audience. Additionally, Harrington focused on the special bond Northwood holds with its dealers in terms of personal relationships and commitment to quality on all levels.
Day two kicked off with a morning meeting that included breakfast and insightful comments about the “State of Northwood” by Northwood Chief Financial Officer Cerise Smallwood and President/Chief Executive Officer Craig Orton. Both Orton and Smallwood thanked the dealers and salespeople for their partnership and loyalty to Northwood and their products. Orton and Smallwood then spoke individually about how the theme of the show, “25 Years of Quality by Design” is reflective of not only how Northwood operates in terms of manufacturing but also in the relationships built with dealers and retail customers. Mr. Orton and Mrs. Smallwood were on hand throughout the event and made it a point to spend one-on-one time with all those attending.
Director of Marketing, Lance Rinker then presented an analysis about the effectiveness of all of Northwood’s marketing over the past year including web-based and print platforms. Highlights included a walk-through of Northwood’s video Quick Tours and cutting-edge 3D Virtual Tours on
the company’s newly updated website. The role of social media in the RV landscape was also addressed by Northwood DSM, Colby Lankford. Rinker went on to reveal what direction future marketing tools and campaigns will be taking the company in.
The podium was then turned over to Donald Cochran who gave an insightful summary of all the updates and revisions that Northwood brands have and will continue to undergo for the coming model year. Mr. Cochran was quick to point out that, “We are constantly pushing ourselves to improve our products and are thrilled to have all of our brands on display here today showcasing our latest flooplans as well as potential new features and options to gain valuable dealer feedback.” He went on to say, “We always have and will continue to solicit dealer input. We can never lose sight of what our dealers and retail customers want. The continuous effort to provide value-added features and options coupled with Northwood’s time-tested quality and the best
dealer partnerships in the industry make for a strong combination in the marketplace.”
Eager dealers then toured the product display that provided an early glimpse of what they could look forward to as they currently enjoy a strong demand for Northwood products this fall and start planning for the promising winter and spring as well.
In closing, Craig Orton summarized by saying, “Northwood’s goal is to always provide our dealers and retail customers with the highest quality products in the marketplace. Northwood’s 25 year reputation for manufacturing solid, top value RVs has been earned and maintaining that standard over the next 25 years and beyond remains our highest priority. We have accomplished this by insisting on quality components and demanding quality craftsmanship from our dedicated production line workers and we are committed to continuing to do so.”
New Northwood Product Display
Northwood 25 Years of Quality by Design Timeline Display
From the desk of Donald Cochran, National Sales Director
Northwood Launches 3D Tours
Northwood Manufacturing is excited to announce the launch of their latest online sales tool – NW3D Tours. These tours provide cutting-edge 3D and virtual reality models to be used by dealers and customers alike as a primary medium for experiencing and sharing Northwood floorplans and features. The NW3D Tour utilizes an all-in-one reality capture system that gives the viewer realistic, interactive 3D and virtual reality experiences that make you feel like you are in the coach.
The tour begins with an exterior “dollhouse” model view of each coach that the viewer may rotate to any angle using their computer mouse. The viewer may then use their mouse to click on any room in the 3D floorplan to go “inside”. From there, the viewer can experience 360 degree views of each room, zoom in and out on features as well as click into any and all additional rooms throughout the coach.
According to Northwood National Sales Director, Donald Cochran, “The NW3D Tour is a complete reimaging of what floorplan exploration can be. Several models’ NW3D Tours have already been posted to the website with all Northwood models to be coming soon.”
The NW3D tours may be accessed by clicking on the “NW3D” icon either on the Northwood homepage or on each model’s individual specification page right next to the Quick Tour.
Cochran went on to say, “We are very pleased to present the NW3D Tour as our latest step forward in our ongoing mission to support dealer and customer sales in as many new and imaginative ways as possible.”
Northwood is pleased to announce the launch of their newly re-vamped website today, Tuesday, September 1st. The site sports a clean, contemporary look with enhanced visuals and navigational tools all of which are highly mobile friendly. The site’s content includes large-scale photographs in tile-style format as well as floor-plans, highly-detailed feature and option lists, multi-platform navigation and updated and expanded video content. The site also boasts a brand new “Build Your RV” tool. The new site is Northwood’s latest step in their ongoing commitment to continually upgrade and evolve all areas of their business and providing a premium RV experience for their customers .
Check out our new page with news, tips, feature topics, new products…. You name it. We’re talking about it.